Last Day of Wave - Video Lecture Series

So, after so many case studies and videos it was the time to end the video lecture series and it was no better to end it with the Seven Domains of Entrepreneurship by John Mullins. Students got an opportunity to know the difference between markets and industries.They got to know about the Macro - level and Micro - level assessment of market. The session was conducted by Mr. Vineet Jain. In the end the students were asked to write their feedbacks for the sessions conducted.

Session on Opportunity Evaluation

A session on opportunity evaluation to let the students know the importance of grabbing an apportunity and then evaluating it to its fullest level. Students came to know that "opportunites are not given they are to be snatched".

Activity of Mind Mapping.

An activity was conducted to let the students know how to know map mind others. They were divided into groups of two and were given 5 minutes to know each other and then next 1 minute to write whatever they came to know about each other on a piece of paper. This let them know what and who each student is.

VIDEO BY NANDAN NILEKANI

Video which showed the importance of “opportunity evaluation” was shown to the students. In the video Mr. Nandan Nilekai shares his views about how India is a land of opportunities and proper evaluation can lead to vast growth. He focused that in the past the need was “Roti, Kapda and Makaan” but now the need has shifted to “Bijli, Sadak and Pani”. India is the youngest country in the world and if they can be changed in their perceptive and made aware of the opportunities they can take India to the strongest position in the world. He focused that there are many Ideas in progress, Ideas in Conflict, and under anticipation.

Case Study of MacDonald's

How Mac and Dic used their idea of junk food chain store to a world level and were able to make make a lot of money out of it was depicted from the case study. It showed that an idea can change your life.

IDEA GENERATION

The session was designed for the theme “Idea Generation”. It was necessary to start the session with some inspiration.So a video which motivated the students to believe in their thoughts was shown that ended with the tag line- “IF YOU STAND FOR WHAT YOU BELIEVE IN YOU CAN CHANGE THE WORLD”.

VIDEO BY DAVID HODGMAN

A video by David Hodgman based on the theme importance on an “Idea” was shown. It showed how even a scrap idea of an alien character can make a person a multi-billionare. “AN IDEA CAN CHANGE YOUR LIFE” .So, think of an idea, dream of it, live for it, and make their idea your life

Its the time of activity

An activity was conducted by the E-leaders with the aim of knowing how innovative the students are. They were divided into groups and were asked to write different business ideas on a sheet of paper and a lot came out of them-

1. SpaceCraft Academy

2. Telepathy Device (Satellite Communication)

3. Councelling/consultancy

4. Food communication line

5. Halwa store(Name- Maa ka Halwa)

6. Website where customers design their own clothes and get that type in 5 days of delivery time.

7. Garden for students.

8. Greeting’s Gallery.

WHAT IS NGO

A non-governmental organization (NGO) is basically a legally constituted organization which is operated by legal persons who act independently from any government. The term is used for those organizations which have wider social target with political aspects. However, any NGO cannot be blatantly political organizations. The term “non-governmental organization” has no agreed legal definition and these are termed as “civil society organizations” in many jurisdictions.

VIDEO BY KIRAN BIR SETHI

The third day of the video lecture series begun with the video of Kiran Bir Sethi, theme of each was “Empowerment Of Chirldren” through the key words YOU CAN. It focused that- children go through the journey of – aware (can see the change), enable (be changed) and empower(lead the change) which increase their well being). It showed Aware means Feel, Enable means Imagine & Empower means Do.
The main focused word was contagious-likely to affect others.


As the purpose was to explore the theme-“building an NGO”, the video really motivated students to be a part of NGO.

Today on 7th December E-cell neatly conducted 2nd lecture of video lecture series.Today's topic was "Innovation".The session begun with TED talk video by Pranab Mistry .Pranab showed how creative and innovative thinking can change the world we live in and make it a better place . Starting with the example of hand gesture system he made just by using two rollers taken out from ordinary computer mouse.

Today it is not possible to carry each and every thing we need everywhere so he showed one of the newest of his innovations called "6 sense device" which connects the real world and the virtual world by the means of "gestures" we use in everyday life.

CASE STUDY OF GOOD KNIGHT

In 1973,when Mohan boarded a second class compartment of the Jayanti Express to Mumbai(Bombay) from Thrissur in Kerala in South India in search of a job, little did he realize that he would be known as ‘GOOD KNIGHT’ Mohan in a few years’ time.

The case study was given to the students to make them understand the value of an innovative idea design. The idea, was just an analysis of situation, demand of people, and had lots of care for people in it (as it was to save them from being bitten by mosquitoes). So the case study let them understand the value of how important it is to be innovative and think of an idea and implement it to its fullest at the right time. It is not always education that can make you rich. Even a small idea can change your life.

Discussion of Case Study

The case study was discussed then with the students and students came up with a lots of innovative ideas. The discussion was a valuable one for the students. It really made them know the value of an INNOVATIVE IDEA. They understood that an idea can really change their lives and what is the importance of an innovative idea design.

BRAND BUILDING

A wonderful beginning to E-cell activities for the month of December was given by the Department of Competency Development by organising a one week video lecture series workshop for the students which was open to all the colleges of Jaipur.

The purpose - enhancing entrepreneurship skills amongst the students.

The topic of today's workshop was "Brand Building".

The session begun with a Ted Talk video by Harsha Bhogle. Taking cricket as example Mr. Bhogle tried to explain how various formats of cricket starting from the 5 day test cricket to the 3 hour 20-20 game gained so much publicity in India.

Today IPL has gained so much fame and has taken a place in the heart of the Indians. It showed how celebrities like Shahrukh Khan ,Priety Zinta are gaining support of the Indians for their state teams using their Brand name and are building a new brand of cricket team Kolkata Knight Riders etc.

The basic purpose to show the video was let understand the necessity of brand building. It is necessary to know the changing needs of the customers. Marketing Policy matters a lot to build a good brand value.

Case Study of Nokia

A case study of Nokia was given to the students to read and understand the real need for creating and maintaing the brand image of a product. It is the attachment to the customers that matters.It is necessary that the changing needs of the customers are fulfilled.

The Nokia use connecting hands as its symbol "Nokia - Connecting People" . It is necessary to have a consumer base, good marketing policy and sticking to the basic values.

Discussion of Case Study of Amul

Discussion of the case study of Amul took place. Lots of students participated in the discussion. The discussion came out with a lot of learnings and created a very good environment of new ideas generating from different minds.

Case Study on Amul

After the video it was the time of some mental exercise so a case study of Amul

to understand the marketing stratergy of how to stand for a long time competing

in the market and carry on the brand value was given to the students to read.

The case study came out with a lot of questions - one of the major was its way

of competing with the saras's cheaper products which was explored during the

session.

Learnigs were many as it is very necessary to stick to the values to maintain the

brand value and it is necessary to meet the changing the demands of the cusomers.