A wonderful beginning to E-cell activities for the month of December was given by the Department of Competency Development by organising a one week video lecture series workshop for the students which was open to all the colleges of Jaipur.
The purpose - enhancing entrepreneurship skills amongst the students.
The topic of today's workshop was "Brand Building".
The session begun with a Ted Talk video by Harsha Bhogle. Taking cricket as example Mr. Bhogle tried to explain how various formats of cricket starting from the 5 day test cricket to the 3 hour 20-20 game gained so much publicity in India.
Today IPL has gained so much fame and has taken a place in the heart of the Indians. It showed how celebrities like Shahrukh Khan ,Priety Zinta are gaining support of the Indians for their state teams using their Brand name and are building a new brand of cricket team Kolkata Knight Riders etc.
The basic purpose to show the video was let understand the necessity of brand building. It is necessary to know the changing needs of the customers. Marketing Policy matters a lot to build a good brand value.
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