After the video it was the time of some mental exercise so a case study of Amul
to understand the marketing stratergy of how to stand for a long time competing
in the market and carry on the brand value was given to the students to read.
The case study came out with a lot of questions - one of the major was its way
of competing with the saras's cheaper products which was explored during the
session.
Learnigs were many as it is very necessary to stick to the values to maintain the
brand value and it is necessary to meet the changing the demands of the cusomers.
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